SEMRush is one of the most popular SEO tools with over 6 million users. They have gained this popularity thanks to their powerful features like backlink audit reports and keyword research toolkits.

However, SEMrush is not a perfect solution, and you may be looking for an alternative.

So today, we will look at the best SEMrush alternatives available!

But before we delve into it, let’s see why SEMrush is so popular, shall we?

With 14 years of experience, SEMrush is a robust platform that helps marketers increase their visibility online. Thanks to its daily data updates, it displays one of the most accurate keyword ranking progress.

key features

  • Keyword magic tool. A vast database to do keyword research.
  • organic traffic perceptions. It allows you to evaluate your website’s search performance and discover the “not provided” keywords in Google Analytics.
  • Social Media Tracker.
  • Analyze SERP volatility trends.


SEMrush has a free trial and three paid plans:

  • Pro: $119.95 per month. Includes five projects and 500 keywords to track.
  • Guru: $229.95 per month. Ideal for mid-sized businesses, it comes with GDS integration and device tracking.
  • Business: $449.95 per month. It allows you to track up to 5,000 keywords and access the API.

As you can see, SEMrush pricing is a bit pricey for freelancers and small businesses. This is just one of the reasons why many people may need a SEMrush alternative.

Also Read: Do You Understand How To Do Keyword Research For Articles?

Best SEMrush alternatives


Alternativas ao Mangools SEMrush

Mangools is our first SEMrush alternative and has some of the hottest SEO tools: KWFinder, SERP Checker, SiteProfiler, and more.

It also has tons of learning resources like blog posts and an SEO encyclopedia where you can find any knowledge you need.

key features

  • Find Keywords: Choose from over 50,000 locations and get accurate local search results for each keyword.
  • See what your competitors rank for and identify seasonal keywords and hot topics.
  • Track your SERP positions.
  • Chrome and Firefox Extensions.


You can get started with the 10-day free trial; no credit card is needed. They also have a 48-hour money-back guarantee, just in case.

  • Basic: $49 per month. Track up to 200 keywords daily.
  • Premium: $69 per month. Get unlimited keyword suggestions for every search and login to 3 devices simultaneously.
  • Agency: $129 per month. Track up to 1,500 keywords daily and analyze up to 150 websites every 24 hours.

Also Read: 7 Best Meta Description Tools (Free and Paid)



SimilarWeb is used by big brands like Microsoft, eBay, and Google, but it also supports small businesses. This tool is focused on traffic and audience insights, helping customers beat the competition and conquer markets.

They also recently added a new feature that allows you to analyze app usage on iOS and Android in up to 60 countries!

key features

  • Media Buying Research Tools: Analyze competitor publishers and ad networks.
  • Weekly Keyword Granularity: Take a week’s worth of data and analyze it.
  • Understand the seasonality of keywords.
  • Available in 10 languages.


SimilarWeb has a 7-day free trial, after which you can choose one of these plans:

  • Essentials: $199 per month. See up to 1,000 keyword results.
  • Advanced: $349 per month. See up to 5,000 keyword results and 500 ad creatives.
  • End: customized. View unlimited data by country or region.

Also Read: 9 Best SEO Tools for Keyword Research

Google Keyword Planner

Keyword Planner

Keyword Planner is a free tool from Google to discover new keywords related to your business. It’s a simple tool that’s ideal for anyone who wants to run a keyword campaign but doesn’t require all the great features of SEMrush.

In addition to showing you new keywords, Keyword Planner will also provide suggested bid estimates for each keyword so you can determine your advertising budget.

key features

  • Discover new keywords.
  • Create new depth-centric campaigns keyword research.
  • See how your keywords fit into different categories related to your brand.
  • Filter your search results with advanced ranking features like clicks, average CPC, CTR, and impressions.


It’s free! However, remember that Keyword Planner is part of Google Ads, so you must enter your billing information and create a campaign to use it.

Also Read: Backlinks: What are they and how to get quality links



Ahrefs is a multinational startup based in Singapore. This well-known company has excellent online SEO tools and free educational materials.

They also provide impeccable data to their users: Ahrefs updates their index with new web backlinks every 15 minutes!

key features

  • Keyword Explorer has a database of 3 billion keywords with search volumes, traffic, and CPC numbers.
  • Domain comparison and other insights into your competitor’s strategies, such as Content Gap.
  • Google Data Studio Integration.
  • Available in multiple languages.


Unfortunately, Ahrefs does not have a free trial. But you can get two months for free by paying annually.

  • Lite: $99 per month. Track up to 750 keywords.
  • Default: $179 per month. Access SERPs updates and Batch Analysis.
  • Advanced: $399 per month. Track up to 5,000 keywords.
  • Company: $999 per month. Get access to unlimited backlink data and manage access permissions for your team.



Moz has several free tools like its keyword and link explorers. But if you want a tool that can work as a SEMrush alternative, you might want to use MozPro.

While their backlink database is somewhat limited, they are impeccably supported, allowing you to get started as soon as possible.

key features

  • Measure the impact of your keywords by tracking their SERP performance.
  • Discover broken links, missing title tags, and other issues on your sites.
  • MozBar Chrome Extension.
  • Step by step, an individual supports 1 hour a day, one day a week.


When you sign up for Moz, you get full access to Moz Pro Medium for free for 30 days!

  • Default: $99 per month. Track up to 1,200 keywords weekly.
  • Medium: $179 per month. Track up to 6,000 keywords weekly and access brand reports.
  • Large: $299 per month. Track up to 12,000 keywords weekly. Includes 3 user seats.
  • Premium: $599 per month. Track up to 18.00 keywords weekly. Includes 5 user seats.


Alternativas Serpstat SEMrush

Serpstat was founded in 2016 in Odesa, Ukraine. Even now, in difficult times for Ukraine, his team continues to provide the best service. And if you want to help, you can support them and Ukraine by choosing Serpstat or making a donation!

Among its many features, Serpstat has a YouTube channel where you can find some tutorials to get started with the platform!

key features

  • Analyze trends, keywords, and seasonality.
  • Keyword Research Tool: Expand semantics for each site page using missing keywords and group keywords by tags.
  • Collect the best keywords from competitors for SEO and PPC.
  • Chrome, Firefox, and Opera extensions.


  • Lite: $69 per month. Search up to 4,000 keywords per day.
  • Default: $149 per month. Search up to 5,000 keywords a day.
  • Advanced: $299 per month. Search up to 8,000 keywords per day.
  • Company: $499 per month. Search up to 12,000 keywords a day.

You can contact them to access their specific service for corporate customers if you need more data.

You can check out some of their tools for free or even request a 30-minute demo of the service tailored to your tasks.


Majestic SEMrush alternatives

Majestic is the final SEMrush alternative on the list. It is a vast SEO tool launched in 2008 and has created the world’s most significant commercial Link Intelligence database!

Last year, they won the Princess Royal Award for Training, showing their unique commitment to team training and development.

key features

  • Keyword generator that uses AI-based NLP algorithms to mine the extensive dataset that is your backlink database.
  • Fresh Index: Data is updated frequently throughout the day.
  • Bulk backlink checker: Parse up to 1,000,000 URLs from a file upload.
  • rank tracker (via Google Search Console).


Majestic does not offer a free plan, but it does have a 7-day money-back guarantee for its Lite and Pro plans:

  • Lite: $49.99 per month. Check Fresh Index backlinks several times a day.
  • Pro: $99.99 per month. Access custom reports and network neighborhoods.
  • API: $399.99 per month. Create OpenApps and select how much data you need in a month.


So, there you have it, the best SEMrush alternatives on the market.

These are all fantastic options, but when choosing one, you must see which one best suits your needs.

hoses and Google Keyword Planner are great for beginners, thanks to their intuitive interface and affordable prices.

If support is crucial for you, Moz is the tool as they have a 1-on-1 walkthrough.

You can also consider who might need support in these difficult times and use Serpstat as a way to help Ukraine.

Finally, Majestic and SimilarWeb are super powerful tools with state-of-the-art technology, ideal for experienced people who want to carry out an SEO Analysis of your website.

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Social Media Marketing,

Last Update: August 30, 2022