Social Media Marketing

5 types of content that get more social media shares

New players appear in the market daily and it is getting more and more difficult to reach the goals and win in this very competitive world of digital marketing.

Looking for new tips and tactics to apply to your social media strategy? Would you like to stand out from thousands of social media users and be heard by your audience?

We recently organized a meetup online (in English) dedicated to social media with 3 fantastic experts who shared their knowledge and experience.

Donna Moritz showed the tools she prefers to use to create visual content and gain shares.

Nathan Hague brought some practical YouTube optimization tips and tips and tools to earn higher rankings for your videos. And in the end, the Social Media Director of SEMrush Olga Andrienko revealed the secrets of creating a strong social community with the help of Twitter chats and some useful tools.

Here you can watch the complete recording of the meetup (in English), however in this post I wanted to share some more interesting tips from the presentation by Donna Moritz, the founder of Socially Sorted.

Which visual content is shared the most?

Even 5 years ago social media was different. The market is constantly changing and getting increasingly “crowded”.

How to convince social media users who are scrolling the timeline to stop and pay some attention to your content? Nowadays the decision to be interested in content or to ignore it is made in a fraction of a second.

Donna Moritz revealed the five types of content that are easily shared by users.

Also Read: 7 Best SEMrush Alternatives for SEO Geeks and Newbies (2022)

1- Original content

What makes the difference is bringing information that is really important and finding the right content for your audience.

Look at this real example. Shawn, the Margaret River Discovery employee, started posting a photo of Margaret River, a wine region in western Australia, every day. Shawn is not a professional photographer, but he is consistent. He set an example for other companies that started to consider his Instagram as a source of good content..

If you can consistently publish content, other companies will start looking to you as a source of content that can be shared.

Conclusion: You don’t have to be a professional photographer or designer to create great visual content. Your content should be beautiful and contain a nice message. It’s also important to be consistent and use the right tools.

2- Timely content

If you’re at the right time and in the right place, this can present a good opportunity to create memorable content.

Don’t forget about timely content key rules:

  1. React fast. Motivate your team to act fast and take a picture or video as soon as something happens.
  2. Be prepared and plan ahead. Post your content dedicated to early morning events and celebrations so people will see it right after they wake up. If you post something early in the day when everyone is partying, your chances of getting shares increase.

If you need help finding events worth posting, check out the site. Social Media Events Genie which provides information about events of various types. Get ready and make a list of events!

Conclusions. You can use any event to create timely content. You can’t always react quickly and be the first to post, but the important thing is to plan ahead and try to be among the first of the day.

Also Read: Social media marketing

3- Relevant Content

Another way to create content that will be shared is to bet on relevant content. Your content must be tailor-made so that your followers want to repost on this social network.

For example, videos – especially videos for fun – are extremely popular on Facebook. And on Instagram users want to see beautiful images with attractive colors, real people and stories, and “behind the scenes” photos. Content posted to Facebook must be different from content posted to Instagram.

Conclusions. You need to find out what type of content is best for your social network and bet on it.

4- Content “Easy to Digest”

Easy-to-digest content is images, videos, GIFs, and small infographics. This type of content is extremely easy to process and is more engaging, so it gets more shares.
Tips for creating digestible content:

  • Break content with longer sentences into smaller parts with images
  • Use to create short, easy-to-digest videos
  • Create SlideShares with up to 8 slides

People prefer to consume this type of content in the morning or before bed. Either way, it’s best to test to find out when your audience consumes the best quick-digesting information to post your content at the right time.

Conclusions. Users are getting more and more impatient every day. They prefer content that is easy to process and digest, and they gladly share this type of content.

5- Content with call to action

Sometimes you need to be discreet and ask people directly to do what you want them to do. Add a call to action and make it easier for your users to make a decision.

Evaluate your visual content considering the following points:

  1. Contents. The first step is the content itself.
  2. Call to action. Your content needs a call to action. What do you want your users to do with the content? Would you rather they click on it, read it or share it?
  3. Landing. What happens when your users click on content? Where will this click take them? Even more complete visual content, a landing page, a webinar registration page?
  4. Objective/Goal. You need to have a clear goal that you want to achieve by asking users to follow a call to action. Do you want them to sign up for a webinar, share an image, or read a blog post?
  5. Added value. Double-check that your content is valuable and relevant.

Conclusions. You need to clearly communicate the goals of your content, show what you want people to do and what benefit they will get from clicking your call to action. In the case of images, make sure you only have one call to action per image.


At the end of the presentation, Dona shared the list of tools to create fantastic images and short videos.
Tools for creating visual content:

Video creation tools:

We hope these tips helped you better understand different aspects of social media and take one more step towards reaching your long-term goals.

And you, what tricks do you use to increase the amount of shares of your content?


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