Looking for the best tool for keyword research?
A search of keywords is essential in brainstorming content ideas and targeting your products to customers.
To increase brand awareness and expand your reach, you will need to find every possible combination of keywords that your potential customers use on Google to find your products.
In this article, we will show you some of the market’s best SEO keyword research tools.
Why Use a Keyword Research Tool
Proper keyword research can be beneficial in 5 ways:
- Allows you to brainstorm engaging content ideas
- Target your potential customers on Google and attract them to your website
- Make your website appear in the top search results
- Gain a competitive advantage over your rival’s website
Not to mention, many keyword research tools are available on the market. With so many options available, choosing the right one can be intimidating, especially if you’re not an SEO expert.
Let’s look at some of the best SEO keyword research tools.
So let’s start.
1. SEMRush
O SEMRush is one of the most popular keyword research tools that help you do a complete SEO audit for your website.
With this fantastic tool, you can track keyword rankings, check your backlinks, check your competitor’s rankings, and much more.
It allows you to determine which keyword can help you rank better in search engines. You can also find out how each of these keywords rank on all major search engines based on their geographic locations.
And that goes not just for your website content but for advertising and social media.
It’s a complete solution for online marketers who want a better understanding of how to drive organic traffic.
2. Ahrefs
Ahrefs is another brilliant keyword research tool to improve your search ranking and increase website traffic.
This tool allows you to outperform competitors and position yourself in the top search results.
With the competitor research feature, you can find your competitor’s organic keywords, backlink strategies, and PPC keywords.
You can also easily find the top keywords in your niche and track your and your competitors’ rankings.
You’ll also love the brand mention tracking option that notifies you every time you and your brand are mentioned on the web.
With the Ahrefs website audit option, you can quickly determine the SEO gaps preventing you from increasing your traffic.
3. UberSuggest
Ubersuggest is a free keyword research tool that provides a complete overview of SEO scenes.
To better understand how to improve your site’s ranking, you can take the test it offers when you access the site.
It asks many questions about your website and sends you a review report after all the questions are answered.
You can use the tool to find keyword suggestions for your website. It displays the search volume of the word and how difficult it would be for you to rank for it.
With the SEO Analyzer feature, you can also run a full site audit and check how many backlinks you have created on your site.
4. Answer the Public
Just as the name suggests, Answer the Public helps you find your target audience’s queries so you can create the best content to answer them.
You can also use it to compare two different keywords and also find the best suggestions. Once you’ve done your research, you can easily save all your reports for future use.
With its professional version, you can do unlimited searches and hide unwanted sections and individual suggestions.
5. Google Keyword Planner
Google Keyword Planner could be another excellent choice for your next keyword research project.
After creating your account and logging into Google Keyword Planner, you can start searching for your keywords using the Find new keywords e get metrics. Both options are super helpful for finding keywords with a higher position in search results.
You can also use it to find PPC keywords if you want to increase your revenue by using ads on your website. And not only that, but you can also find keyword metrics. This helps you to know the number of impressions a keyword can have, number of clicks, CTR, etc.
6. Google Trends
Unlike other keyword research tools, google trends Visualize keyword search popularity, so you can keep track of recent trends based on geographic location.
You can enter a keyword and see how popular it is on Google Search, whether it is growing or decreasing.
This tool displays live results from both Mobile and Desktop Volume versions. It visualizes data in image searches, web searches, and YouTube searches. Users can also track keyword records from the last few years.
7. LongTailPro
Com Long Tail Pro, it’s easy to find keywords that help you rank higher on Google. You can have hundreds of keyword choices by typing in your initial keyword.
It helps you find less competitive keywords and even shows you how competitive these keyword phrases are based on various metrics.
The best thing about this tool is the rating tracker’s accuracy and ease of use. You’ll love how easy it is to discover keywords that can be profitable for your business.
If you’re still unsure which option might be best, use the rating value to determine which might yield the best results.
8. SERPStat
SERPStat is an all-in-one SEO tool that comes loaded with features. The good news is that you can use all these features without paying a single penny.
Using this tool, you can access all the top keywords influencers and marketers use to get their business to appear in the top search results.
You can determine the best keyword by checking the value. This amount is calculated based on various metrics such as search volume, cost per click, level of competition, or the number of search results.
And not just keywords, it also lets you discover the most relevant pages on your site.
It provides a graphical representation of how user interest varies for a specific keyword to better understand your keywords.
9. SpyFu
As SpyFu, you know the exact keywords your competitors are using. If you want to compete and beat them in the SEO game, SpyFu is the best tool you should use.
You can download your competitor’s most profitable keywords and ads for paid and organic searches. These downloads have no limits.
Just enter your URL, and the tool analyzes it and finds your competitor. It will then recommend the most profitable keywords you haven’t used yet.
You can also easily monitor your rankings on major search engines like Google, Yahoo, and Bing. It comes with other features like PPC ad rank tracking, PPC negative match recommendation, etc.
Then that’s it. We hope this article has helped you understand keyword research tools better.
