Writing and syndicating articles may be a powerful way of broadcasting your message to a bigger audience than you’d usually get on your website. A helpful article may be the turning point in convincing a replacement prospect to hunt your advice, join your newsletter, or buy from you. By using the author resource box well, writers may create links to their website, feeding the search engines and improving their website’s ranking.
However, with over 10,000 articles posted per hour throughout the most critical article directories, how can you get yours to face out from the masses? The solution is performing effective keyword research, so you feed the searchers precisely what they’re trying to find – and no one else’s has supplied yet.
When researching for keywords, your ally is Google search. No fancy software, no advanced techniques, no time wasted. Of course, you’ll want to travel that route and appearance for services like Wordtracker, KeywordElite, or Spyfu, and people work beautifully, but I suggest another way.
Since article marketing may be a numbers strategy, meaning one article will hardly make a difference, the less time you spend researching means you’ve got longer to jot down.
So use Google search to see a generic search with numerous results. for instance, to Illustrate you’re selling drills, research “best drills.” Next, write down the main repeated keywords on the highest 10ten pages.
Then, refine your search to be a touch more specific, and include a number of those keywords, for example: “best Dewalt drills,” and write down which terms are repeated during this second search.
With these two simple searches, you’ve found an initial list that will relate to a drill-related search. But we’re going deeper to ensure exposure to your article. So, for example, researching “best Dewalt cordless drill” or “best Dewalt drill for home use.” you ought to notice that those terms have unexpected results, not explicitly associated with our keywords.
That’s when you’ve accomplished successful keyword research for your article. Include those hot keywords on your article’s title and body, and submit it to at least one or two directories, changing 50-60% of the content before reposting. You must see your articles suitable for the highest leads in a couple of weeks.
P.S – Article titles with statements are less potent than those with questions. So, modify your keyword research to suit a qualifying question: “Looking for the most effective Dewalt drill for home use?” Or “Do you recognize which Dewalt drill is best for home use?” Then, confirm that you answer the question in your first paragraph.
