Why does Hollywood keep making remakes and sequels instead of original movies?
It feels like every movie coming out is either a sequel, prequel, remake, or based on something else. Does nobody have original ideas anymore? Or is there something I'm missing about why studios do this?
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I worked at a major studio in marketing for 4 years. Let me explain the business reality:
It's not about creativity - it's about risk.
The economics:
- Average blockbuster costs $150-200M to make
- Marketing costs add another $100-150M
- Total risk: $300M+ per film
- Built-in awareness - Everyone knows Batman. No one knows "new superhero"
- Proven demand - If people bought toys/watched shows, they'll probably see the movie
- International markets - Established brands translate easier
- Merchandise - Sequels can sell pre-existing product lines
- Data - Studios can predict box office based on past performance
- By streaming (Netflix, A24, etc.)
- As smaller budget films
- By indie studios
- As Oscar bait in fall
- Theaters need guaranteed draws
- Studios hoarding safe bets
- Mid-budget original films moved to streaming
- Streaming has tons of original content
- A24 makes great original theatrical films
- International cinema is thriving
- Video games are getting original stories
With that much money on the line, studios are TERRIFIED of original content because:
Existing IP reduces risk:
Original movies ARE being made, just:
The COVID effect made it worse:
What actually changed:
2000s: Original films could open at #1 regularly
2024: Only established IP reliably opens big
The audience shifted too. Theatrical is now an "event" - people go for spectacle, not small dramas. Everything else they watch at home.
The good news:
The theatrical experience changed. Original movies aren't dead - they just live somewhere else now.
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