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Why does Hollywood keep making remakes and sequels instead of original movies?

It feels like every movie coming out is either a sequel, prequel, remake, or based on something else. Does nobody have original ideas anymore? Or is there something I'm missing about why studios do this?

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I worked at a major studio in marketing for 4 years. Let me explain the business reality:

It's not about creativity - it's about risk.

The economics:

  • Average blockbuster costs $150-200M to make

  • Marketing costs add another $100-150M

  • Total risk: $300M+ per film
  • With that much money on the line, studios are TERRIFIED of original content because:

    Existing IP reduces risk:

    1. Built-in awareness - Everyone knows Batman. No one knows "new superhero"

    2. Proven demand - If people bought toys/watched shows, they'll probably see the movie

    3. International markets - Established brands translate easier

    4. Merchandise - Sequels can sell pre-existing product lines

    5. Data - Studios can predict box office based on past performance


    Original movies ARE being made, just:

  • By streaming (Netflix, A24, etc.)

  • As smaller budget films

  • By indie studios

  • As Oscar bait in fall
  • The COVID effect made it worse:

  • Theaters need guaranteed draws

  • Studios hoarding safe bets

  • Mid-budget original films moved to streaming
  • What actually changed:

    2000s: Original films could open at #1 regularly
    2024: Only established IP reliably opens big

    The audience shifted too. Theatrical is now an "event" - people go for spectacle, not small dramas. Everything else they watch at home.

    The good news:

  • Streaming has tons of original content

  • A24 makes great original theatrical films

  • International cinema is thriving

  • Video games are getting original stories


The theatrical experience changed. Original movies aren't dead - they just live somewhere else now.

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Asked By
Andrew Jackson
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Topic
Movies & TV

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