How important are backlinks in SEO strategy?

To have a good SEO strategy and have your website well positioned on Google, you need to take into account a number of details that make all the difference.

*Read more: What is SEO? What is the core of Google’s algorithm? How is SEO done?

One of the principles of digital marketing is the relevance of content, and this notability can be built with a good job of link building. A blog or website without links, in addition to not positioning itself well, compromises all the work of increasing organic traffic.

In this post we are going to talk about the backlinks, that serve to help assign values ​​through algorithms, indicating that that site is trustworthy and has active readers.


Backlinks are links within a text that serves to guide the reader, they also make them go through paths and offer a better reading experience. The aim is to generate quality traffic to the blog.

In short, they are links that any website receives from domains or subdomains pointing to it. In SEO when we make an internal link that is related to the content of the site that hosts the backlink, we want to tell Google that that link is a reference to other sites.

Links are strategically placed to try to direct the reader to another page. They can be of your own authorship, or some partner, indication, etc.
And obviously, for Google, the backlink has relevance.

There are two divisions to the content and nature of backlinks. Find out what they are:

· Internal

Internal backlinks are links made under the same domain, within the same site to direct the reader to other complementary content.

This technique, in addition to increasing the user’s permanence time on the site, avoids the metric bounce rate which is a site’s bounce rate.

· External

External backlinks are those made within other domains, and usually happens when additional content is found on that link that does not exist on the site.

Thus, search engines understand that that link is so relevant that it needs to be mentioned on a third-party website, in addition to being an indirect way of generating traffic.

Also Read: A Secret Trick For Search engine optimization

backlink tips

There are several types of existing backlinks, it is essential that you know each one well, and know what they are for before starting a strategy. See the main ones below:

· Link Juice

They are links that bring the reader from a web page to one of your articles or the home page of the website or blog, thus contributing to the ranking of the page in search engines. This type is used to improve the domain authority.

· Nofollow Links

When one site leads to another, but the link has a tag nofollow, the connection with it does not happen completely. In general, this tag is used to prevent links added in the comments of posts, for example, from serving as backlinks to other sites, since their reliability is questionable. It is a way to block links to sites with dubious content and with bad intentions.

· Dofollow Links

Unlike nofollow links, dofollow links allow all links added to your blog to act as valid backlinks.

· Root Domains Links

It’s the number of backlinks coming to your site from a domain. Even if the site has a dozen links pointing to your blog, it will only be considered one.

· Low-Quality Links

These are low-quality links to your blog. They usually originate from spam sites, pornographic sites or when buying backlinks. Due to the low relevance of links, they can hurt your effort to improve your rankings. So be careful!

· Internal Links

These are links that go from one page to another within the same domain. Internal links allow you to link your own pages with relevant topics, keeping the reader on the blog for longer.

· Anchor Text

The part of the text that is used to make a hyperlink is called the anchor text. This type of backlink works well when you are trying to gain authority on certain keywords.

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Attention: not every link is valid!

The backlink in content marketing must be done consistently and responsibly. It is necessary to avoid random links, always looking to make comments that add something to that post, which shows that you are making a presence.

Also, don’t forget about social media! Actively participating and building a relationship with your audience is essential, when interactions are positive, they make for a natural replication of links.

Partner content!

Offer relevant content to other sites and blogs that have authority on the subject you are addressing. As the saying goes, “unity is strength”, good partnerships can be obtained to get quality backlinks.

Make room for other sites and blogs to write to you by linking back to their site.

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Also Read:9 Best SEO Tools for Keyword Research


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