Google AdSense gives publishers and marketers an incredible opportunity to make money from content consumed digitally. Matches ads to your site based on guests and content material.
Advertisers who wish to promote their services and products pay different costs for ads, which means your AdSense revenue may vary.
As a website owner, you can sign up for the program to enable image, text, and video ads on your website. Google manages these ads and generates revenue per impression or click.
Want to make money with AdSense, and you’re not sure how it works? Here’s what you need to know:
- Select the right ad type;
- Choose the space on your website where you want the ads to be displayed;
- Advertisers will bid on your area,
- Earn cash when adverts are seen or clicked on your website,
- Google will handle the billing Process.
While AdSense publishers struggle to earn between R$3 and R$10 a day, others already generate R$30 and even R$300 daily.
AdSense allows you to monetize your website, extends advertisers’ reach, and provides them with one of the largest ad spaces.
The question is how to easily increase your AdSense earnings. High-quality sites with valuable and relevant content will likely maximize advertisers’ value.
Without further ado, here are the tips that will help you make more money with AdSense:
Tips to increase your earnings
Before trying to implement strategies to improve your AdSense income, review the overall health of your site. What kind of content does your site offer? What is the correct way to integrate ads on your website? What do Advertisers like to see on your website? Answering these questions will assist you in developing a profitable strategy.
Also Read: 7 creative ways to make money online
- Create valuable content when
someone submits your site for Google AdSense; it is reviewed to ensure quality. If you want to generate a steady stream of income using AdSense, focus on creating high-quality content and not just the non-value-added type of page fill. Sites with spammed content are unlikely to be Indexed and monetized.
In this digital age, the content material is everything, whether or not you wish to promote your brand or make money from monetization. Therefore, adding successful editors to your network is advisable to get some inspiration.
Offering free content about something your audience is interested in is an excellent strategy to grow your business. Most business models consistently deliver new content to generate traffic and engage existing ones.
This is the only way to continue driving new visitors to your site and increasing your AdSense earnings. Finally, don’t forget to optimize your content for search engines. The more optimized content you publish, the more traffic you will get.
Encouraging your visitors to sign up for your site is also helpful. The goal is to drive more repeat visitors to your site and increase your AdSense cost per click (CPC).
2. Make your website attractive.
Do you find that most of your website visitors don’t click on your AdSense ads and leave right after visiting just one page? If that’s the case, you need to work on your site and make it more user-friendly and useful.
Successful publishers understand the importance of having a fixed website where visitors like to spend time. To ensure sustainable AdSense revenue, drive your site visitors deeper and deeper into your content. There are several ways to make your website more attractive to your visitors.
Let’s imagine a scenario where someone views your website for the first time. They might scour your main pages or read a blog post. After that, visitors like your site will likely check out your ads or sign up for your email list.
Your visitors expect ease of use and immediacy. Unnecessary obstacles can easily frustrate them and affect your AdSense CPC. So, have straightforward navigation at the top of your site so that your visitors can easily find what they need.
While you are determined to create and publish good content on your site, make sure that each piece of the text leads them to more exciting parts of your site. For example, visitors who don’t like the blog posts they’ve accessed can check a link for another post.
Categorizing and making your popular posts easily findable is a good idea. New visitors would be interested in finding out why some blog posts are so popular. The more times pages are loaded, the more ads the traffic will see, leading to more AdSense earnings.
3. Adopt ad placement best practices
AdSense optimization is a great strategy to generate more ad revenue. However, it wouldn’t be unfair to say that ad placement is more important than the ads themselves.
Therefore, consider AdSense program policies and user experience when placing ads on your site. To make things easier, consider the following tips:
- Don’t let your ads ruin the user experience;
- Keep your pages inviting and organized;
- Place ads in highly focused areas;
- In-content ads are an excellent way to get attention;
- White space can be used to place long vertical AdSense ads;
Regarding ad placement, put yourself in your visitor’s shoes. If your users can’t find what they’re looking for or your site is too cluttered, no one will visit ads on your site.
No matter where you want to place AdSense ads on your site, please do not violate ad placement policies. For example, it is inappropriate to have nearby content mimic ads that format or align images with them.
Ad units should be labeled “Sponsored Links” or “Ad.” Some websites try to trick their visitors by using misleading titles or labels.
As you want to make money from AdSense for years to come, it is recommended not to take shortcuts. Also, don’t place ads in places where they can be confused with the main elements of your site: download links, navigation, and menu.
4. Use multiple ad units
One of the highly effective AdSense tips to increase your revenue is to place more than one type of ad on a page. Multiple ad units allow publishers to optimize their performance.
You can use a mix of ad units, link units, and search boxes on your pages. Don’t forget to measure the impact of various ad units on your overall earnings.
One of the simplest ways to increase your AdSense revenue is to increase ad coverage in additional site areas—place ads on content pages that previously had no ads.
Please note the AdSense rules regarding the maximum number of ads a webpage can host. You are currently not allowed to have more than three AdSense blocks for links, three content blocks, and two search units. Violation of the rules can ban your site.
Also Read: How to Make Money Online in 2022
5. Create your audience
When should I start monetizing my blog? Many people ask this question but do not find a satisfactory answer. It makes sense to expect something in return for your hard work creating great content and optimizing your site. Build your audience if you’re interested in monetizing your blog or website.
To do this, you first must determine your target audience. Setting up a WordPress site and publishing a few random blog posts does not provide enough foundation for you to need to leverage your AdSense income.
You need to develop your site on a popular platform before allowing advertisers to use any space on your site.
Once you’ve identified your target audience, the next step is to build your community and earn your readers’ trust. Then, start monetizing your website when you already have many regular visitors and hundreds, if not thousands, of unique visitors daily.
It can be tempting to monetize your website right after you launch. But unfortunately, monetizing your site too soon can lead many bloggers to give up as they don’t see any gains.
So wait a bit and focus on building your audience through fantastic content and impeccable user experience.
If your site gets 20 or 30 visitors daily, keep working to grow your audience. You can think of Google AdSense revenue when your website gets at least 100+ visitors daily.
Search engines will gladly rank your site higher in SERPs when your users are satisfied with your content and experience. However, don’t forget to perform keyword research and other SEO activities to get quality traffic to your website.
6. Optimize User Experience (UX)
Do you think you would be able to make money from AdSense if the site was slow or unresponsive? User experience is at the heart of any online advertising campaign.
If you run an online store or want to increase your revenue using AdSense, you need a website that meets the expectations of savvy users.
A website’s user experience and usability refer to the ease with which a user can interact with your website. Here are some of the critical elements that build a good user experience:
- Mobile compatibility;
- Fast loading times.
- Effective navigation.
If your site is not optimized for portable devices, you will lose traffic coming directly from these devices. Statistics revealed that more than 50% of internet traffic comes from mobile devices.
So make sure you make your site available to mobile users. Mobile-friendliness is just one part of your site’s overall user experience.
The more complex your site uses, the higher the bounce rate, which eventually means lower AdSense earnings. So create a website design that is highly usable and functional.
The AdSense tips we’ve discussed so far are highly effective in increasing your AdSense income in the long run. Let’s explore some more AdSense tips:
- Keep creating and promoting your content;
- Market your website;
- Use responsive ad units;
- Use text and image-based ads.
- Don’t make your site look like it was built for AdSense;
- Place ads where your visitors can easily see them.
Also, collaborate with other bloggers and influencers who write about your site’s topic. Blog comments and social media are two simple ways to build quality relationships with influencers in your industry.
If you write about games, for example, consider networking with famous gaming stars and opinion leaders. They might end up mentioning your site in their content.
AdSense shouldn’t be the only reason your site exists. Your first goal should be to become a blogger, influencer, writer, or others before you consider AdSense a reliable source of income. Next, improve your content creation efforts and the overall health of your site; the rest will follow.