How to make your blog more visible without paying for ads?

Appearing in the top positions of Google can be considered the holy grail of internet marketing. Being on the first page (without paying Adwords) represents a huge opportunity to get visitors to your store who really intend to buy. This is where SEO (Search Engine Optimization) comes in! You don’t need to be a programmer to set up SEO for your website, in fact, it can be done relatively easily. So let’s jump in there!

Create search engine-friendly URLs

When someone clicks on a product, the internet browser displays your store’s URL, plus your product-specific permalink, ie the text that identifies your specific product throughout the URL. For example, if your best-selling scarf is “Scottish Scarf”, a bad URL for your product would be “www.scarvesxbrand.com/sku-2345” as it doesn’t explain what your product is. It only shows the code and not what kind of product it is.

A search engine-friendly URL would be “https://articalo.net/category/seo_information/” because, with clear words, it shows what your star product is. You must separate the words with “-” so that Google knows they are different words. If you use Jumpseller it is very simple to customize your permalinks, on the Product page you have the “Permalink” option under the name. Just press the Edit button and you’re done.

Use a canonical URL

First of all, “canonicalization” allows you to tell Google to index and rank one specific article rather than another. The other URLs that potentially have similar content and serve a similar purpose, or perhaps are exact duplicates, are not important in searches as you have told Google that the information in the others is secondary or irrelevant compared to the canonical URL. A common example is doing a 301 redirect from one URL to another.

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Have the right keywords

The first step in implementing SEO will be to have the right keywords. This means the keywords are relevant and tend toward high-volume searches. It sounds easy, but selecting the right keywords to use on your main pages can be tricky. People may use keywords that are too broad or too competitive, which results in a high bounce rate for the site. Another common mistake is using multiple pages to rank for the same keyword, make sure you don’t repeat these mistakes. Some of the tools that can be used to find the right keywords are Google Keyword Planner, KWFinder, and Mozilla Keyword Explorer.

quality content

This is a very important aspect of SEO that is often overlooked. Quality content goes a long way in improving your search rankings. Not only that, it also brings loyalty and revisitation, which in turn can help with customer retention and increased sales. Try to have original valuable content and not something simple, just to have content with keywords.

SEO and Meta Tags

The Jumpseller storefront (themes) are created to be optimized for search engines (like Google), h1, h2 and other tags are taken into account, and others add relevance to the most important content. We update sitemaps for all stores (you can check by adding “”/sitemap.xml” after your store URL like http://demostore.jumpseller.com/sitemap.xml) every night to index your New or updated content on Google You can also change meta tags and anything else related to your store’s HTML.

Some techniques for achieving optimization are optimizing a page’s tags in the HTML code and providing a sitemap for your site. To increase relevance in search engines, there are tags like “title”, “H1” and meta tags in Jumpseller themes (HTML code). These tags are pre-populated with the appropriate store context per page (eg using H1 for the product name on the product page). Meta tags have additional attributes that are pre-populated. However, you can change the attributes of a meta tag and anything else related to your store’s HTML.

Name and description for your products

Many online stores make the mistake of copying the name and descriptions of products provided by their suppliers. This causes the same product information to be repeated in many online stores, as many do basically the same thing, and again, Google thinks it’s duplicate content. Create your own names and descriptions. For descriptions, write between 75 and 120 words, more than that, and people won’t read them. Another important point is that the product names must have the correct format, that is, have an H1 tag. This tag gives the Product Name a certain rating on your online store, telling Google what the most important word on the product page is. Doing this correctly will depend on the technology used in your store.

Also Read: What elements should my web page have for good SEO?

Building quality links

A great way to boost your traffic and your rankings is by building quality backlinks, trying to build relationships with high-quality, authoritative sites, and getting them to link to your pages. This can be done by finding a way to collaborate with them, and it’s even better if it can be long-term. There is also some link-building software available like Ahrefs and Advance Link Manager. Use them to be more effective.

Audit for errors

This is a crucial part of the SEO process. It handles the identification and correction of possible errors in your pages. You can use a reliable online web tool (Screaming Frog and Seoptimer are two good tools for this purpose) to identify errors or bugs on your site and fix them. Links that don’t work well, such as links to pages that are no longer available, should be removed quickly because these dead links will have a negative impact on your search results. To find out if you have dead links, use Google Webmaster Tools and remove those links.

Another useful tool to find out if you have links that are not working is Optimizr which allows you to schedule periodic reviews of your online store and automatically check if you have links that are not working. This will also improve the usability of your site. Once the site has been cleaned of errors and bugs, it’s also good to check the speed of the site and make sure it doesn’t take too long to load. This can be done using several free tools available online.

Website structuring

This is critical to the entire SEO process and includes a whole host of things. Make sure your keywords and page perspective are strategically aligned, which means your keywords appear in important places on the page. Pages should be user-friendly and not cluttered with keywords. Find a way to incorporate customer reviews and testimonials. Website design is also important. Make sure it doesn’t get too complex and intricate, has a balance of beautiful design and ease of use. This will allow your visitors to have a pleasant experience on your website and keep them coming back for more.

Also, try to incorporate little things like internal links (links from one page within your site to another), this can help visitors explore different areas of the site. Finally, make sure that all versions of the site are uniformly structured and working optimally on their respective platforms. Especially pay attention to the mobile version as it can cost you a lot of clicks and visitors.

Integration with social networks

Without social media, your website is losing a lot. It’s a good way to interact with customers and showcase your content. This can help you build a unique relationship with customers and at the same time increase your social media following, which can have a big influence on your brand equity and, to a certain extent, the trustworthiness of your website. .

blogs

Blogs can also be helpful in improving your site’s ranking. They can also be used to incorporate additional keywords that you were unable to place on the main pages. Here you also have the possibility to use long-tail keywords (long-tail, more than one word). When it comes to blogging, pay special attention to the content and make sure it is unique and interesting to read.

Results assessment

Search engines will “crawl”, i.e. index your store, periodically, so sometimes it can take weeks or even months for you to be indexed in search results. Even after that, the search engine needs to consider your store valuable before ranking it well. In the first few months your store will generally rank low, but over time, as you create good content and have links from external sites, your ranking will increase. How Google Crawling and Indexing works.

After a couple of months, it’s good to evaluate all the changes you’ve made and see the results. Here, you can also use web tools to highlight where there might be room for improvement. Tools like Google Webmaster and Check My Links are free and very effective in this regard. Look for areas where you can improve and differentiate yourself from your competitors. Remember, when it comes to SEO, details matter!

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Last Update: November 1, 2022