How to Generate Traffic: 6 Ways Any Website or Store Needs
Do you own a website or store and are tired of not getting results? Your problem may be that you don’t know how to generate traffic to your site.
Already first part From this complete content on how to generate traffic to your website, I bring to website and online store owners 5 items that will help you how to generate traffic.
But we have 6 more ways that are paramount to the success of your strategy of how to generate traffic:
Let’s break down how each one works, so you have an overview of what you need to do.
Note: If you haven’t read the “The 10 best free platforms for you to create your blog”
It’s a post written by a guest, whether they’re writing for your blog or you’re writing for someone else’s blog. This is an excellent way to generate traffic to your site.
Practical example: suppose you are a lawyer and write a text for our blog explaining the importance of contracts being reviewed by a lawyer and use our contract as an example – this text should be interesting to our blog audience. In addition to demonstrating your knowledge on the subject, we can leave links in this text that lead to other content on your site, as a complement. Did you notice the balcony?
What do you get: accesses of our readers to your site through our blog.
What’s in for me: another quality content that can attract visitors to our blog.
In short: it is an exchange to generate qualified traffic.
Online videos are essential in the strategy of how to generate traffic
Also make video content available: reuse text content to create videos that convey information quickly and easily to your target audience.
Keep an eye out for this information:
- By 2020, 82% of all internet traffic will be generated through videos (according to Cisco);
- The director of YouTube says that, by 2020, the consumption of online videos may exceed that of TV;
- See this data and 18 more that prove that video is considered an excellent strategy on how to generate traffic to your website.
Use email marketing to communicate your customers and contacts (leads) about new content relevant to them.
Suppose you are a physical therapist and you have an eBook that teaches you how to do exercises to improve back pain. People who downloaded this eBook had to leave their name and email to purchase it for free.
Now – after being convinced of the importance that videos have to generate traffic to your website – he decides to record a video teaching how to do such exercises.
In addition to promoting this video elsewhere, you can send an email to everyone who has downloaded the eBook letting them know that you’ve just released a video that will likely help them.
Because when they downloaded your eBook, they showed interest in that specific topic, so the chance of them watching your video is huge and it’s easy to generate traffic to your site.
SEO – Search Engine Optimization
SEO (Search Engine Optimization), popularly known as “Website Optimization”, can be understood in a simple way: it is a tool that helps you prepare a website and its content to be found and well positioned in search engines.
At the time of writing this text, we have approximately 1.2 billion websites on the internet – imagine the difficulty of finding a site among so many others.
If there are thousands of options on a particular topic, search engines must find a way to filter them. The way found to do so was to create a ranking that determines the order of sites that appear in searches.
In short: if I’m searching for your services and your site isn’t in the top 20 results, I probably won’t find it.
Search engines have thousands of hidden (undisclosed) rules that create this ranking – some of them, after years of testing, have been discovered:
- Most importantly: quality content;
- Correct choice of keywords;
- Text of at least 500 (1000 recommended) words, using the keywords correctly;
- Use h1, h2, h3 and h4 (titles in html) correctly;
- Titles with the keyword;
- Address (URL) optimized.
USE: It’s no use producing content without optimization for search engines.
You can write the best texts, but if they don’t appear well positioned in the search engine, no one will read them and the task of how to generate traffic to your website will become arduous.
Content on social media is also of great importance in how to generate traffic to your website
All content produced on your website must be republished on your social networks. In addition, these contents must be exclusively produced for them.
This is of great importance nowadays, since today your customer is also “on the Facebooks of life” and therefore, there are some chances that you will attract them to your website.
There are several content formats that can be posted on social media:
- Memes related to your business;
- Videos containing quick tips;
- Photos of the day-to-day of the company;
- Small texts that contain information from a larger post.
The possibilities are diverse – just be sure to always direct your fans to your blog or website.
Sponsored or paid traffic
Commonly known as sponsored (paid) links, they are ads created on specific platforms with the aim of generating traffic to your website.
They can be used to fulfill the objective of generating traffic to your website, but monthly investments must be made.
There are several options for making sponsored ads to generate traffic. Let’s meet 6 of them:
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- Facebook (the biggest in the world, help other people to get informed);
- Twitter (what feeds the most anxiety, don’t keep your friends waiting);
- Google+ (the ugly duckling, don’t let him die);
- LinkedIn (the most corporate of all, how about showing that you study often?);
- Email (the oldest of all, this one certainly works even for our grandparents).
Facebook is the largest social network in the world. It has been a great ally for companies in generating traffic through its smart Fanpages, its metrics and various possibilities for ads and online advertising.
unlike the Google Ads in which people already have a need – they look for something – Facebook offers wishes: he is able to create a demand.
As Facebooks Ads, it is possible to target by sex, age, location, interest, among others. Through this tool, you can promote your content/service/product exactly to your target audience, investing the amount you want.
- Boost a post of content on your blog to generate more traffic;
- Boost a video you posted on Facebook indicating a complete course that exists on your website.
The possibilities are enormous.
Use: You can also use Facebook to generate sales leads.
Instagram is one of the most beloved social networks in the world. It’s also interesting because it has a wide range — as long as you know how to do it. use Instagram Ads.
Containing more than 29 million users in Brazil, Instagram has been growing at a fast pace, always exceeding the expectations of internet users – who inaugurated the era of selfies – and, with that, they use this social network as their main form of sharing.
Now that we are sure of the potential of the Instagram Ads we can add it to our ways on how to generate traffic to your website.
As a Facebook company, Instagram Ads ads are done right in the same dashboard where you create Facebook Ads. The targeting possibilities are practically the same as on Facebook.
One of the most relevant and important ad platforms for those who want to generate traffic and even make sales through ads on Google AdWords.
She can’t be left out if her goal is to generate traffic to her website!
Use: Currently, Google AdWords is one of the fastest tools for promoting your business, product or service on the internet.
Some possible filter options in Google AdWords:
– Time: It is possible to trace and define the time when your audience seeks your product/service the most.
– Region: Very important to reduce your investment and really generate traffic from interested people.
– Types of keywords: Decide whether the keyword is exact or comprehensive: This can help reduce the number of uninterested people who end up clicking on your ad.
– Device: Do you want to appear only on computers or also on tablets and smartphones? It’s no use showing your ad on tablets and smartphones if your website is not responsive.
In short: you must choose a set of keywords for your ad to appear in searches. When the internet user is searching for your keyword and finds your ad, he clicks and is directed to the page of your website, generating more traffic for the same.
YouTube is the most popular video site in the world, with over 1 billion monthly visits. If you ask if it’s a good place to advertise and generate traffic, the answer is definitely yes.
Find blogs that have visitors that align exactly with your audience.
Example: You must advertise on Cybercook (one of the biggest portals specializing in culinary recipes) if your product or service is aimed at food.
You can also buy advertising space on reputed blogs to generate traffic to your website.
A hint: Escola Dinheiro sells advertising space and sponsored articles. Because it is a famous blog in this niche, many people use this advertising in favor of the visits that can be generated.
In 2002, the Google company launched a service called Froogle, an internet product search tool. This service was improved, and in 2012, it became the Google Shopping.
The service arrived in Brazil in 2011, and at the time, a free use version and a premium version were offered. But it was in 2013 that the tool became exclusively paid, through the CPC (cost per click) model, already used in Google AdWords.
Google Shopping has a particularity: generating unique traffic from people interested in buying products online. If you don’t have an online store, the Google Shopping is not suitable for you.
We have reached the end of another job (of more than 50 hours)which aimed to make you – already our client or who are still considering the possibility of becoming one – increasingly well informed about how to obtain results on the internet through its website.
Generating more traffic will increase the visibility of your brand, as well as the number of budgets/purchasing intentions and consequently sales.
Don’t leave your website forgotten in this sea of more than 1.2 billion websites that we have on the internet. Do different from them: stand out, get ahead.
I hope you enjoyed and enjoyed this read. Leave your comment – it encourages us to keep writing to you.