Why does my small business struggle to create engaging social media content that resonates with my target audience, and how can I produce high-quality content on a tight budget?

I totally get why you're feeling frustrated - creating engaging social media content can be tough, especially when you're on a tight budget. I think the first thing to consider is that you don't necessarily need to be on every single platform, just the ones where your target audience is most active. So, take a closer look at your analytics and see where your audience is engaging with you the most, and focus your efforts there.

As for the type of content, I don't think you need to choose between video and written posts - you can do a mix of both. Video content can be really effective, but it can also be time-consuming and expensive to produce. Written posts and images can be just as engaging, and they're often easier to create. One strategy that might work for you is to start by creating content that's really relevant to your audience's interests and pain points. For example, if you're a fashion brand, you could create posts that offer style tips or trend updates.

I've also found that user-generated content can be a great way to engage your audience and get them to share your content. You could try running a contest or giveaway that encourages your followers to share a post or use a certain hashtag. This can help you reach a wider audience and build a sense of community around your brand. Another idea is to collaborate with other small businesses or influencers in your niche - this can help you tap into their audience and create content that's more likely to resonate with your target audience.

Ultimately, I think the key to creating engaging social media content is to be authentic and consistent. Don't try to be everything to everyone - just focus on creating content that's true to your brand and speaks to your audience's interests and needs. And don't be afraid to experiment and try new things - social media is all about testing and iterating, so don't be discouraged if not everything works out at first. I hope these suggestions help, and I wish you the best of luck with your social media efforts!